BCG is an American Management Consulting Firm founded in 1963. AAID created a space that focused on the client’s vibrant work culture.
Promoting a collaborative work environment, showcasing pride and value in delivery, and fitting within the cultural context of Dubai. Shaping the design were the key influence of technology, wellbeing, and environment and community. The concept reflects elements of the UAE’S topography, such as sand dune patterns and colours, the landscape of oases, palm trees and sandstone.