The tradition of Harley-Davidson underwent a more progressive branded approach for the Fujairah branch. There is more of a specific focus on the branding with a contemporary feel without distorting the iconic nature of the company. The use of raw materials, checkered metal with the palette of orange, black and stainless steel receives a slightly delicate twist on the execution at junctions and their use. Seating and furniture integrates these strong branded elements but with less focus on industrialisation and emphasis on the sophistication of the junctions.