Publicis Media is a French multinational advertising and public relations firm. One of the oldest and largest in the world. Publicis provides strategic creative and digital ideas helping clients lead the change to succeed in their own marketing transformation. Publicis is a conglomerate of agencies under one umbrella including Starcom, Procter & Gamble, Zenith, Perfomics & Spark Foundry.
Publicis Media Headquarters decided to consolidate and merge all their existing media agencies under one roof. The new office is located in Dubai’s vibrant Media City and houses a total of 360 occupants. The architectural envelope of the building has an irregular u-shape which consequently subdivides the interior floor space into three individual wings. Full height glass façade allows maximum flow of natural light throughout the office.
With collaboration and flexibility at the forefront, AAID created a work environment that fosters a sense of community to encourage transparency, creativity and innovation. The overall design evokes a sense of fluidity, vibrance, and incorporates organic forms. Curved glass was introduced to highlight colorful think tanks within the central part of the open plan. A centrally located cafe provides opportunities for socializing, relaxing, and for informal meetings. The personality of each agency is emphasized by the use of color through architectural finishes and textures. Innovative technology is integrated throughout all spaces to give staff the agility and choice of where & how to work.